The Reason Yahoo Bought Tumblr (And The Reason To Be Skeptical)

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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Monday, May 20, 2013 The Reason Yahoo Bought Tumblr (And The Reason To Be Skeptical) All Things D's Peter Kafka summed up Yahoo's $1.1 billion acquisition best, saying on Twitter, "Resist urge to attach Big Ideas to Yahumblr. Yahoo is a declining company trying to buy growth. Might work, might not. Full stop." This chart of Tumblr's traffic illustrates that growth. As you can see, it has exploded over the past few years. If there's reason for concern about the deal, it's in this chart, though. As you can see, since November traffic is slightly down. This might be a blip, or this might be part of a long term trend. For Yahoo's sake, it better just be a blip. Read » Also On SAI Today: FLASHBACK: Tumblr Founder David Karp's Words Of Wisdom To Entrepreneurs Apple Accused Of Avoiding Paying Billions In Taxes By The Senate Advertisement CHART OF THE DAY: The Facebook IPO, One Year Later CHART OF THE DAY: Why John McCain Is Trying To Blow Up The Cable Industry CHART OF THE DAY: Smartphone Penetration Reaccelerates In The U.S. Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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