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| | | | | | SOCIAL MEDIA INSIGHTS: Is Twitter The New Cable For Live Events? Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
Is Twitter The New Cable For Live Events? (Deadline)
People from 224 countries tuned in live Sunday night to watch Nik Wallenda's historic tightrope walk across the Grand Canyon. However, it was Twitter which was the hub of conversation. More than 40,000 tweets were generated per minute during the live broadcast. Even CNN's Piers Morgan said, "Now THIS is cable news #skywire" Read >
6 Tricks For Social Media Professionals (Mashable) - Chrome Profiles. Create as many Google Chrome profiles as you need in order to toggle through multiple social media accounts at once. No more logging-in and logging-out to switch accounts. With each Chrome profile, your account information is saved.
- Foundapp searches all basic file types in your folders, from Dropbox to Evernote to Google Drive.
- IFTTT (If This Then That) is an app that lets you automate tasks such as publishing Instagram photos to Twitter and saving tagged Facebook photos to Google Drive.
- Action Method is a digital notebook for keeping track of dates, action items, projects, and ideas.
- Create a secondary password-protected blog using the custom theme code from your brand's actual blog, so you can see how new posts will appear, but in a QA environment.
- Skitch is a screenshot tool that allows you to tag, categorize, share, edit, and annotate screenshots. Read >
Twitter Is Testing A Feature That Will Use Your Location So Companies Can Tweet Promotions At You (Business Insider) Geotargeted tweets are not new for Twitter, but the company will be using more specific location-based data, such as zip codes, in an effort to provide brick and mortar shops with a platform to drive footfall. Read > Facebook Insights Gets A New Look (Ignite)
Facebook Insights, an analytics dashboard for Pages, has undergone its first major makeover since launching in October 2011. What's changed? - PTAT Metric. People Talking About This is an important metric for Facebook marketers. However, on the old dashboard it only showed weekly numbers. Now PTAT is is broken down by the actions created by users.
- Virality Is Now Engagement Rate. Viral this, viral that. Marketings love the buzzword "viral." Facebook has changed its definition of the term though, by renaming "Virality" on its dashboard to "Engagement Rate," and incorporating clicks as new unit of measurement.
- Clearer Metrics. Previously, Facebook displayed post analytics as a raw number in a table. Now, analytics appear next to a snapshot of the post, providing essential context as to why a post performed well. Read >
++ Browse Job Openings For Social Media Professionals (Business Insider Job Board) How Have Ads Performed On Tumblr One Year In? (Union Metrics)
It's been one year since Tumblr opened to advertisers. Let's take a look at how ads have performed on Yahoo's newly-acquired social media platform. 
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