About Marketing: Create a Manageable Content Strategy that Works

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Are you using content to market your business? Content is king. I know, you've heard it and if you haven't I'm afraid you've had your head in the sand and it's time to dig it out. It's true content is very important when it comes to marketing and I'm going to show you why. Create a Manageable Content Strategy that Works If the content is relevant and valuable to the reader and it keeps their attention it's non-interrupted marketing. It means you have their attention, and they are listening. Creating a content strategy can be overwhelming. Where do I find the time? Where do you start? How do you stay organized? Where will all of the content ideas come from?... Read more Buyer Personas Create Impact and Increase Close Rate Buyer personas can be very powerful when it comes to your marketing communication. A buyer persona helps you in identifying who you are targeting and it teaches you how... Read more Internal Communications is Not Only Important it Takes Skill Internal communications could be one of the most important part of marketing within organization. Internal communication is important when it comes to creating effectiveness within an organization. Think... Read more Marketing Your Business Online Explore strategies and techniques that you can use on the Internet that will enhance and support your business's overall marketing objectives. Learn how to use search engine marketing, affiliate marketing, and generate targeted online traffic that will increase sales and brand awareness. Related Searches Marketing Strategy Marketing Branding Strategy Business Branding Strategy Event Marketing Jobs Featured Articles Social Media Marketing Marketing Your Brand Public Relations Marketing Methods Target Marketing Event and Seminar Marketing   More from About.com Run Your First 5K Even couch potatoes can be ready for a 5K with just a couple months of training. Read more...> Help! I'm Too Busy Time and stress management tips to help you feel as though you have more time. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2013 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement