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Saturday, August 17, 2013

Daily Alert: Mobile


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August 17, 2013
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RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising — Who Will Be The Winners And Losers?  RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising — Who Will Be The Winners And Losers?
by Marcelo Ballve on Aug 16, 2013, 5:58 PM
Real-time bidding might change everything. 


Brand Presence: How To Choose Where To Be On Social Media Brand Presence: How To Choose Where To Be On Social Media
by Business Insider on Aug 16, 2013, 3:32 PM
Being everywhere isn't always the best strategy. 


INFOGRAPHIC: Why Facebook Faces An Existential Threat From Mobile-First Teens INFOGRAPHIC: Why Facebook Faces An Existential Threat From Mobile-First Teens
by Marcelo Ballve on Aug 16, 2013, 1:52 PM
The audience threats surround Facebook.


Tracking Winners And Losers In The Multibillion-Dollar Mobile Phone Payments Revolution Tracking Winners And Losers In The Multibillion-Dollar Mobile Phone Payments Revolution
by Business Insider on Aug 16, 2013, 10:30 AM
With more than $3.95 trillion of non-cash transaction volume recorded in the U.S. in 2011, the stakes are high.


Is Facebook The Answer For Ad Dollars Chasing Fragmented Audiences? Is Facebook The Answer For Ad Dollars Chasing Fragmented Audiences?
by Business Insider on Aug 16, 2013, 12:30 PM
Media audiences are hard to capture these days. Is Facebook the answer?


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