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| | | | | | Kate Spade's Co-Founder Made Warby Parker's New, Stylized Ad [THE BRIEF] Good morning, AdLand. Here's what you need to know today: Partners & Spade, Kate Spade co-founder Andy Spade's ad agency, made a stylistic ad for Warby Parker called "The Literary Life Well Lived." Its the company's second-ever television commercial. The company describes it as "a whirl through pre-war apartments, boxing matches, private clubs, black tie parties, and rooftop antics." There's a problem with Adap.tv's inventory, Adweek reports. Group M altered its global ad spend predictions. While it said that ad spending in measured media for 2013 would grow 4.5% in December, predictions changed to it only growing 3.4% (to $507 billion). Ogilvy & Mather launched a behavioral science school. Twitter is testing a feature called Trending TV. Here's how NPR is doing customizable banner ads. Publicis bought Engauge, a digital shop. Advertisers are going to start running to "Breaking Bad" so that it can be spotted in the show's commercial breaks. Previously on Business Insider Advertising: | | | | | | | |
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