Dunkin' Donuts Made A TV Commercial Out Of One Vine [THE BRIEF] Advertisement
 Good morning, AdLand. Here's what you need to know today: Dunkin' Donuts will debut the first TV ad made entirely from a Vine during tonight's Monday Night Football broadcast. Adweek reports, "The fast-food chain will actually peel one second off its Vine clip to fit into the network’s five-second billboard ad unit, which appears full-screen between segments during ESPN programs." A The key components of a Vine is that it is six seconds long and constantly loops, so even though Dunkin' is using the platform, it won't be using the signature features. U.S measured media spending went up 3.5% year-over-year in the second quarter of 2013, according to a report from Kantar Media. Kantar Media's chief research officer said this past quarter was the industry's best performance in a non-Olympic quarter since 2010. Apple is adding 200-300 new staffers to its marketing in-house design team. The company wants more control over its intellectual property and creative work. eBay purchased research and data firm Decide.com for an undisclosed sum.
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