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Friday, November 15, 2013

Why Starbucks Is About To Pay Mondelez $2.7 Billion [THE BRIEF]

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November 15, 2013
Why Starbucks Is About To Pay Mondelez $2.7 Billion [THE BRIEF] Why Starbucks Is About To Pay Mondelez $2.7 Billion [THE BRIEF]

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If Facebook Proves Its Chatter Leads To Ratings, Twitter's TV Business Could Be In Huge Trouble
If Facebook Proves Its Chatter Leads To Ratings, Twitter's TV Business Could Be In Huge Trouble
For months, Twitter has been building out its...  Read »
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Graphic Designers Gave Every NFL Team A European-Style Soccer Crest, And The Results Are Outstanding
Graphic Designers Gave Every NFL Team A European-Style Soccer Crest, And The Results Are Outstanding
Americans and Europeans both love football...  Read »
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What Other Banks Can Learn From JPMorgan's Epic Twitter Fail
What Other Banks Can Learn From JPMorgan's Epic Twitter Fail
JPMorgan had a bit of a public relations...  Read »
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America's Biggest Infomercial Conman Owes The FTC $37 Million And Is Now In Jail
Kevin Trudeau has made a career of marketing...  Read »
MTV Ad Sales Up 10% Following Miley Cyrus Appearance [THE BRIEF]
Good morning, AdLand. Here's what you need to...  Read »
Google's $100 Million Deal With Publicis Ought To Terrify TV Execs
Three weeks after advertising holding company...  Read »
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It Costs One Dollar To Get 500 Bots To Click On Your Website
It Costs One Dollar To Get 500 Bots To Click On Your Website
Online ad fraud is rampant. We've known that...  Read »
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The New AT&T Commercial Celebrates People Being Addicted To Their iPhones
The New AT&T Commercial Celebrates People Being Addicted To Their iPhones
At this point, it has become almost socially...  Read »
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This Is The Only Realistic Depiction Of A Family You'll See In Any Christmas Ad This Year
This Is The Only Realistic Depiction Of A Family You'll See In Any Christmas Ad This Year
The battle for top sentimental Christmas ad in...  Read »
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Adtech Execs Are Terrified That Google Will Create A New 'Monopoly' If It Abolishes Cookies
Adtech Execs Are Terrified That Google Will Create A New 'Monopoly' If It Abolishes Cookies
As we've written before, the much-discussed...  Read »
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See Also
Google's New Ad Suggests It Can Help Heal 60 Years Of Enmity Between India And Pakistan
Google's New Ad Suggests It Can Help Heal 60 Years Of Enmity Between India And Pakistan
The latest ad from Google India connects on an...
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Apple's Peers And Competitors Say It's The Second Best Brand In Tech
Apple's Peers And Competitors Say It's The Second Best Brand In Tech
Apple is the second most respected brand in the...
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These Are The 5 'Least Respected' Brands In All Of Tech, As Ranked By Their Competitors And Peers
These Are The 5 'Least Respected' Brands In All Of Tech, As Ranked By Their Competitors And Peers
The brand consulting firm CoreBrand has...
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These Ads In China Tell People To Stop Eating Cats And Dogs
These Ads In China Tell People To Stop Eating Cats And Dogs
Though it's hard to fathom here in the United...
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