Career News 24/7: REPORT: Online Video Advertising Is Skyrocketing -- Here Is Why

Tuesday, July 8, 2014

REPORT: Online Video Advertising Is Skyrocketing -- Here Is Why

BI Intelligence

BI Intelligence, a subscription research service from Business Insider, provides the latest news, in-depth insight, data, and analysis on today's most relevant digital trends in mobile, social media, payments and more. Below is a selection of topics covered in recent reports. Stay ahead by signing up for a free two week trial!

July 8, 2014

'Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets

Digital Video Advertising: Aggressive Spending And Increased Ad Availability Are Putting Ads On Every Screen

Video ad views exploded in 2013, topping over 35 billion views in December, and online video ad revenue will reach nearly $5 billion in 2016.

In a new report from BI Intelligence we explore the key drivers of the skyrocketing growth of video ads, examine the cost and performance of the emerging digital ad format, and look at the major players that are shaping the industry.

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THE SNAPCHAT REPORT: Audience Numbers, Demographics, And Brands' Early Marketing Efforts

The app has emerged as an everyday communication tool for millions of teens and young adults. Find out what opportunities lie ahead. Read »

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Messaging Apps Aren't Just Huge By User Numbers, They're Also Winning A Big Share Of Time-Spend

Today's Lineup: A Fresh Look At The Top Messaging Players

While WhatsApp has pulled ahead in terms of user base (500 million MAUs) and its geographic footprint, other apps have taken the lead in monetization. Read »

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Wearables Could Be The Next Technology To Transform The Travel Industry

Players in the travel industry are emphasizing mobile as a core component of their business strategies, and working to make their products and services mobile-friendly. Read »

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