Career News 24/7: The 10 Things In Advertising You Need To Know Today

January 02, 2015

Good morning. Here's everything you need to know in the world of advertising today, before you set off for the weekend.

2. Yahoo is looking to buy a cable TV channel. Scripps Networks or CNN are the channels Marissa Mayer is considering acquiring, sources told Business Insider.

3. Gurbaksh "G" Chahal, the founder of RadiumOne, wants to buy his company back. He helped build the digital advertising platform into a few-hundred-million-dollar business before being ousted by his board in April over domestic abuse allegations.

4. The Federal Trade Commission has finalized charges against Snapchat for not protecting user data, The Next Web reports. The FTC found that Snapchat had deceived users about the "disappearing" nature of messages and the amount of data it held on them. As a result, Snapchat will be monitored by an "independent privacy professional" for the next 20 years.

5. Meanwhile, Snapchat has raised a $486 million funding round. The funding brings the total raised by Snapchat to date to more than $649 million.

6. Digiday has taken a look back at the five lessons learned about building a new media company this year. From the growing trend of "explainer" sites to the difficulty in getting consumers to pay for content online.

8. Media and marketing merger and acquisition deals and dollar volume rose 33% and 43% respectively in the fourth quarter of 2014, MediaPost reports. New York-based media and marketing investment banker Petsky Prunier says fourth-quarter media and marketing deals numbered 736, up from 553 a year ago. Deal dollar volume totaled $26.5 billion versus $19.3 billion in the fourth quarter of 2013.

9. AdExchanger has looked back at the year in programmatic direct. EMarketer predicts automated direct deals will grow from $800 million this year to more than $8 billion in 2017, which would make programmatic direct 42% of the programmatic market.