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Friday, January 23, 2015

ScienceDaily: Energy and Resources News

ScienceDaily: Energy and Resources News


Path to artificial photosynthesis? Manganese catalyst's electronic states characterized

Posted: 21 Jan 2015 06:35 AM PST

Scientists have precisely characterized a manganese catalyst's electronic states. The catalyst is capable of converting light to chemical energy. If sunlight could effortlessly be converted to chemical energy, our energy troubles would be a thing of the past.

ScienceDaily: Engineering and Construction News

ScienceDaily: Engineering and Construction News


Scientists 'bend' elastic waves with new metamaterials that could have commercial applications

Posted: 22 Jan 2015 02:00 PM PST

Sound waves passing through the air, objects that break a body of water and cause ripples, or shockwaves from earthquakes all are considered 'elastic' waves. These waves travel at the surface or through a material without causing any permanent changes to the substance's makeup. Now, engineering researchers have developed a material that has the ability to control these waves, creating possible medical, military and commercial applications with the potential to greatly benefit society.

Gold 'nano-drills' help with DNA analysis

Posted: 22 Jan 2015 05:45 AM PST

Spherical gold particles are able to 'drill' a nano-diameter tunnel in ceramic material when heated. This is an easy and attractive way to equip chips with nanopores for DNA analysis, for example, nanotechnologists report.

Engineers develop world's longest 'flat pack' arch bridge

Posted: 22 Jan 2015 05:45 AM PST

Civil Engineers and pre-cast concrete specialists have developed the world's longest 'flat pack' arch bridge.

Self-powered intelligent keyboard could provide a new layer of security

Posted: 22 Jan 2015 05:35 AM PST

By analyzing such parameters as the force applied by key presses and the time interval between them, a new self-powered non-mechanical intelligent keyboard could provide a stronger layer of security for computer users. The intelligent keyboard records each letter touched, but also captures information about the amount of force applied to the key and the length of time between one keystroke and the next. Such typing style is unique to individuals, and so could provide a new biometric for securing computers from unauthorized use.

The 10 Things In Advertising You Need To Know Today

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January 23, 2015

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Good morning. Catch up on the latest advertising news before you head off for the weekend.

1. There's been lots of furor over The Sun apparently dropping, then reinstating, topless models on Page 3 this week. So we asked Sun readers whether they wanted the 44-year tradition to stay in the paper.

2. Rihanna has won a legal battle over Topshop. The dispute was over the retailer selling a tank top with an image of Rihanna's face, without asking the popstar's permission.

3. Businessweek has used an image of an 80-year-old shirtless man on its front cover to demonstrate how much Abercrombie & Fitch has aged. The cover story chronicles the brand's decline.

4. BuzzFeed has created its first TV ad. It stars cats, of course.

5. Tumblr has launched a new advertising initiative. It's called Creatrs and sees Tumblr's biggest users creating content for brands.

6. Rumors have been circling Davos that WPP is about to acquire GumGum. The company specializes in "in-image advertising." 

7. Wal-Mart-owned supermarket Asda is launching its own private ad exchange. The UK grocer wants to compete with big web publishers like The Guardian and The Telegraph.

8. Twitter's shares rose 3.8% yesterday on unsubstantiated speculation it was the subject of an acquisition bid from Google, Bloomberg reports.  Robert Peck, an analyst with SunTrust Robinson Humphrey, told CNBC Thursday that the acquisition theory was "difficult but not impossible."

9. Facebook has hinted that the Facebook Exchange (FBX) might be shuttered, Digiday reports. David Fischer, Facebook's vice president of advertising, told Adexchanger's Industry Preview conference that FBX will not be a focus for the company going forward.

10. ComScore is offering a new metric for ad sellers and buyers to judge the quality of the ad space they are trading, The Wall Street Journal's CMO Today reports. The measurement company says its "Trust Profiles" will enable ad buyers to judge which sites have the most bot traffic.

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ScienceDaily: Computers and Internet News

ScienceDaily: Computers and Internet News


Scientists set quantum speed limit

Posted: 22 Jan 2015 12:48 PM PST

The flip side of Heisenberg's uncertainty principle, the energy time uncertainty principle, establishes a speed limit for transitions between two states. Physical chemists have now proved this principle for transitions between states that are not entirely distinct, allowing the calculation of speed limits for processes such as quantum computing and tunneling. The proof puts on sound footing a relationship that most physicists use daily.

Major breakthrough in reading ancient scrolls

Posted: 22 Jan 2015 08:44 AM PST

Revolutionary software is making a breakthrough in reading 2,000-year old Herculaneum scrolls, computer scientists report. After working for more than 10 years on unlocking an ancient piece of history, what lies inside damaged Herculaneum scrolls, one researcher will accomplish the next step in allowing the world to read the scrolls, which cannot be physically opened.

Profitable phishing schemes slyly tinker with our heads, then rip us off

Posted: 22 Jan 2015 08:43 AM PST

Researchers have found evidence that the incredible spread of email phishing scams may be due to phishers' increased use of "information-rich" emails that alter recipients' cognitive processes in a way that facilitates their victimization.

NASA, Microsoft collaboration will allow scientists to 'work on Mars'

Posted: 22 Jan 2015 05:58 AM PST

NASA and Microsoft have teamed up to develop software called OnSight, a new technology that will enable scientists to work virtually on Mars using wearable technology called Microsoft HoloLens.

Computer scientists improve privacy of Internet currency Bitcoin

Posted: 22 Jan 2015 05:45 AM PST

It is traded on special stock exchanges and is accepted not only by various online shops, but also by thousands of brick-and-mortar stores across the globe: the virtual currency Bitcoin. The users benefit from its advantages: Since it does not require a central bank, the transactions can be concluded more quickly and with reduced charges. Moreover, many Bitcoin users appreciate more anonymity while paying. Nevertheless, its popularity is also resulting in thefts with increasing frequency. Computer scientists have now presented an approach that enhances anonymity and can be applied without long waits.

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