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Tuesday, August 24, 2010
Attraction Marketing
Making connections with people is how attraction marketing works also. If you conduct yourself and your business in such a way that people notice your genuineness, and they see that you give value, they will want do business with you. More than that they will want to introduce you to their friends because they know that their friends will get great value and appreciate the introduction.
It works just like it did in school. The prom queen is always very popular and this is because of the principles of attraction marketing and giving value. The boys flock to her because she gives them value - she is pleasing to the eye (sexist perhaps, but true), the girls flock around her because she has the attention of the boys - and they get value by gaining the attention of any boys the queen rejects. The prom queen of course gets value from the attention of everyone. So within that circle of influence everyone is giving and receiving value so it works.
Now bring that lesson into the business world and you will see it working just as effectively. A hairdresser that cuts children's hair for free is going to give value to the family, so the family will give all their custom to that business. Not only that, they will want to tell their friends of the great value they are getting, because by sharing that value they giving positive input into their friends lives.
This can work with any business. Find a way to give value to people. Provide a free service, free product, free advice anything that generates positive credits in other people lives, and they will then be happy to allow you to make a withdrawal from their emotional bank account by making a withdrawal from their physical bank account.This is why attraction marketing is also referred to as permission marketing.
Remember that making a deposit first is the golden principle behind Attraction Marketing.
Article Source: ArticleProductions.com
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