Panera Cares: A Novel, Socially-Responsible Business Model from Panera Bread

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This is a very interesting story from CBS News on the strategy being undertaken by Panera Bread (St. Louis Bread Company) as it opens "Panera Cares" - stores where customers pay what they can - or what they wish. Watch below and comment here on the blog:



David Wyld, Professor of Management
Southeastern Louisiana University




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