Create A "Must-Have" Product, Not A "Nice-To-Have" Product

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		TECH MEDIA WALL STREET MARKETS STRATEGY SPORTS TOOLS LATEST VIDEO Tuesday, March 8, 2011 INSTANT MBA: Create A "Must-Have" Product, Not A "Nice-To-Have" Product Advertisement Today's lesson comes from Joe Meyer, president and CEO of HopStop: "While I'm a big fan of Foursquare, I view it much more as a "nice-to-have" service than a "must-have" service. Whether I check-in to where I'm going or not isn't necessarily going to make or break my day. But if I don't know where I'm going or how to get there...then that is far more day/life altering. Although we're very much a location-based/location-aware service like Foursquare, HopStop is far more utilitarian and central to people's everyday lives." Joe Meyer, President and CEO of HopStop Want your business advice featured in Instant MBA? Submit your tips to tipoftheday@businessinsider.com. Be sure to include your name, your job title, and a photo of yourself in your email. Visit War Room for head-snapping advice and profitable insights for entrepreneurs, small businesses and managers. » Share this email: Buzz Facebook Twitter Digg Reddit StumbleUpon The email address for your subscription is: dwyld.kwu.careers@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to War Room RSS Feed Business Insider. 119 Fifth Avenue, New York, NY 10003 Terms of Service | Privacy Policy

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