If Your Company Screws Up, Say You're Sorry Like You Would To A Friend

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		TECH MEDIA WALL STREET MARKETS STRATEGY SPORTS TOOLS LATEST VIDEO Monday, March 21, 2011 INSTANT MBA: If Your Company Screws Up, Say You're Sorry Like You Would To A Friend Advertisement Today's advice comes from Jason Fried, the co-founder of 37signals, a Chicago-based software firm: "People don't judge you on the basis of your mistakes—they judge you on the manner in which you own up to them. In my experience, most companies do a terrible job of taking blame. They lob press releases. Or they apologize for the inconvenience. Resist that temptation and say you're sorry like you're apologizing to a friend. Be good—and your customers will be good right back to you." Jason Fried, Co-founder of 37signals Want your business advice featured in Instant MBA? Submit your tips to tipoftheday@businessinsider.com. Be sure to include your name, your job title, and a photo of yourself in your email. Visit War Room for head-snapping advice and profitable insights for entrepreneurs, small businesses and managers. » Share this email: Buzz Facebook Twitter Digg Reddit StumbleUpon The email address for your subscription is: dwyld.kwu.careers@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to War Room RSS Feed Business Insider. 119 Fifth Avenue, New York, NY 10003 Terms of Service | Privacy Policy

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