This summary and review of the book, Tested Advertising Methods, was prepared by Brittni Lagarde while a Business Administration student in the College of Business at Southeastern Louisiana University.
This summary and review of the book, Tested Advertising Methods, was prepared by Brittni Lagarde while a Business Administration student in the College of Business at Southeastern Louisiana University.
Read more:
A Summary and Review of Tested Advertising Methods by John Caples for Thinking Executives – and Those Who Want to be One | Bookstove
David Wyld, Professor of Management
Southeastern Louisiana University
Wyld About Business (http://wyld-business.blogspot.com/) and
Management in a Minute (http://managementinaminute.blogspot.com/)
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