How to Write a Great Business Plan

Having trouble viewing this email? Click here to see it in a web browser. How to Write a Great Business Plan Most business plans waste too much ink on numbers and devote too little attention to information that really matters. The result? Investors discount them. In How to Write a Great Business Plan, HBS Professor William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: The people — the individuals launching and leading the venture and outside parties providing key services or important resources. The opportunity — what the business will sell and to whom, and whether the venture can grow and how fast. The context — the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate. Risk and reward — what can go wrong and right, and how the entrepreneurial team will respond. In this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success. Order today at the low price of only $8.95* » ORDER NOW Only $8.95* Product #2142 Paperback Book To order by phone, call us toll-free at 800-668-6780 and mention referral code 00994. Outside the U.S. and Canada, call +1-617-783-7450. * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. Copyright © 2011 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)