About Marketing: Google Analytics - A Marketing Must-Have

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Tracking is a vital part to marketing. If we don't know what we are doing that works and what we are doing that doesn't work we are just guessing. With that being said many companies are depending more and more on online marketing efforts. They are using websites, social media, content marketing and search marketing. I am always surprised at how many companies don't track these efforts. Google Analytics - A Marketing Must-Have for Businesses One of my most valuable marketing tools is Google Analytics, I use it daily to measure and determine what is working in the interactive space. Oh and did I mention it's free? When I suggest it businesses they sign up and login and automatically become overwhelmed. I can't blame them, if you don't know how to use it or what you are looking for it can be overwhelming. Today I want to help walk you through some of the reports and the valuable information that is in Google Analytics. I even advice you on the 3 reports you should pay the most attention to when starting out... Read more Marketers, Your Sales Team Needs You! I had the pleasure of seeing one of my favorite sales trainers, Jeffrey Gitomer speak. His speech was informative as well as entertaining and drenched with energy. There however... Read more How to Use Google+ Search for Market Research In my opinion one of the most important features in a social network is the search feature. These social and search go hand-in-hand when it comes to using social... Read more Marketing Tools and Help Marketing templates, calculators, forms and other marketing tools that will assist you in building and marketing your business successfully. Marketing Ads Newsletter Marketing Google Analytics Marketing Strategies Sales and Marketing Marketing Social Featured Articles Marketing Courses and Tutorials Small Business Marketing Marketing Your Business Online Social Media Marketing Marketing Your Brand Public Relations   More from About.com Financial Emergencies An unexpected change in your financial situation can be incredibly stressful. Here's how to cope. More> Retirement Planning Learn the top five things you need to do in order to start building a retirement nest egg. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement