About Marketing: What is Personal Branding?

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Personal branding is the process of developing a "mark" that is created around your personal name or your career. You use this "mark" to express and communicate your skills, personality and values. What is Personal Branding? Personal branding should be a priority for everyone. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something. The most important job that you have today is to be the President of your own brand. Personal branding takes consistency, dedication and work, but using today's technology anyone can create their own brand. Do not be mistaken, personal branding is not just for the entrepreneur and the consultant, but rather it can be used to increase your value and worth as an employee...Read more Avoid Common Marketing Mistakes It is true we all make mistakes, but are you making marketing mistakes that are costing your company hundreds if not thousands of dollars? There are common marketing mistakes that companies... Read more Optimize Your LinkedIn Profile and Increase Find-Ability Did you know that there are 7610 searches on LinkedIn per minute? In 2011 there were 4.2 billion professionally-oriented searches on the LinkedIn platform. LinkedIn launched on May 5, 2003 and... Read more Google Analytics - A Marketing Must-Have for Businesses Tracking is a vital part to marketing.  If we don't know what we are doing that works and what we are doing that doesn't work we are just guessing. With that...Read more Marketing Ads Marketing Company Business Marketing Personal Branding Marketing Strategies Brand Companies Featured Articles Public Relations Marketing Methods Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs   More from About.com Financial Emergencies An unexpected change in your financial situation can be incredibly stressful. Here's how to cope. More> Retirement Planning Learn the top five things you need to do in order to start building a retirement nest egg. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement