About Marketing: Rebate Marketing Program: Valid Marketing Method?

If you can't see this email, click here

Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing I recently received a question about rebate marketing, and it reminded me that many companies still wonder if rebate marketing is a good method for attracting consumers. Question: "Laura, do companies offer smaller rebates, knowing that people won't take time to fill out the forms as opposed to the larger rebates? Also, do you think that the smaller rebates are geared towards lower income consumers, as opposed to more wealthy consumers?" - Tim Rebate Marketing Program: Still a Valid Marketing Method? In an article by US News I found what John Gourville, professor of marketing at Harvard Business School had to say very interesting... "While redemption rates are typically kept under wraps by retailers and the fulfillment companies that handle rebates, Gourville estimates that even for pricey items with rebates worth $50, the redemption rate is below 50 percent." Rebate marketing programs have existed for years, but is it a marketing method that you should consider? There are key components that can make a rebate program successful, but they are not for everyone. Learn how to determine whether a rebate program is right for your products and how to plan it so that it carries a marketing benefit to your company... Read more Online Branding - One of the Biggest Mistakes I See I do a lot of writing on branding from branding basics to the more advanced things like creating a brand persona. I am often surprised how many times people... Read more Marketing Internships - Land the One You Want In a recent discussion with a friend she shared with me that her son was graduating college with a marketing degree, but had not done an internships or landed an... Read more Sales Training We always have things to learn when it comes to sales and marketing. You'll find the best sales tips and advice in this resource of valuable information from the pros. Marketing Ads Rebate Rebate Forms Online Mail in Rebate Form Mail in Rebate Forms Staples Rebate Featured Articles Marketing News and Blogs Marketing Statistics and Research Marketing Careers and Training Plan Your Marketing Strategy Marketing Tools and Help Marketing Courses and Tutorials   More from About.com Bake Sale Bestsellers Make your next bake sale a profitable one with these irresistible recipes. More> Macaroni and Cheese Oodles of delicious macaroni and cheese recipes, from old fashioned classics to spiced-up versions. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement