About Marketing: Turning Your Services Into a Product

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing One of the biggest challenges in selling professional services is that what you are offering is intangible. Until your prospective clients experience what you do, they have no way of knowing if it will turn out, whether they will like it, and how well it will work in their situation. To make a buying decision, the client must first trust that your work will produce the result that they need. Turning Your Services Into a Product You can overcome common barriers to making a sale by "productizing" your services. That just simply means making your service look more like a product, so that it becomes easier for your clients to buy. Learn how to turn your services into a product that will gain the trust of your prospective clients in this guest article by C.J. Hayden... Read more 13 Tips to Marketing Your Nonprofit Organization We've all been hit hard by the economy lately, but one organization that always tears at my heartstrings is that of the nonprofit organizations. During economic downturns they always seem... Read more Rebate Marketing Program: Still a Valid Marketing Method? I recently received a question about rebate marketing, and it reminded me that many companies still wonder if rebate marketing is a good method for attracting consumers. Question: "Laura, do... Read more Target Marketing Marketing to a specific target can be rewarding, but where do you start? Take a look at these resources that break down targets by age, culture, industry and more. Marketing Ads Marketing Strategies Marketing Article Email Marketing Tool Sales and Marketing Marketing and Sales Featured Articles Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research Marketing Careers and Training Plan Your Marketing Strategy   More from About.com Bake Sale Bestsellers Make your next bake sale a profitable one with these irresistible recipes. More> Real Recipes app Download our highly-rated app for free recipes and kitchen tools, for iPhone and iPod Touch. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement