About Marketing: Your Old PR Strategy is Killing Your Business

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing The use of press releases has changed dramatically and it affects your public release strategy. Many of you are still depending on the "old school" press release strategy and it's killing your business. The internet has changed the rules for press releases and it's time you were in the know. What I'm about to tell you most public relations professionals haven't even grasped yet. Your Old School PR Strategy is Killing Your Business The rules of public relations has been changing over the last 10 years, the start of it began when individuals and businesses could post their press releases online and people were able to read those releases directly. The changes cut out the need for a journalist to pick up your story, because now you can write your own story and publish it where consumers can read it. This is exciting news, but now you need to change your old school way of thinking and embrace the change. It's time that you understand and learn how to utilize the new press release strategy. I promise, that what I'm about to tell you has the capabilities of changing your business and increasing your overall publicity... Read more Top 5 Reasons Customers Don't Buy Your Products Have you ever wondered why consumers don't buy your products or use your services? This morning I woke up at 3:00 a.m. with that thought on my mind. I receive... Read more Different Ways to Monitor Media Coverage Monitoring your media could be a full-time job, if you tried to scour the newspapers, blogs, radio and TV stations by yourself and by hand. The good news is you... Read more Marketing Careers and Training Are you interested in Marketing? Considering it as your career choice? Follow the information below to explore Marketing Careers in Advertising, Public Relations, Market Research, Product Management and Planning, Retailing and Non-Profit organizations. Marketing Ads Business Plan Sample Business Strategy Sample Business Plan PR Career Marketing Business Featured Articles Plan Your Marketing Strategy Marketing Tools and Help Marketing Courses and Tutorials Small Business Marketing Marketing Your Business Online Social Media Marketing   More from About.com Bake Sale Bestsellers Make your next bake sale a profitable one with these irresistible recipes. More> Real Recipes app Download our highly-rated app for free recipes and kitchen tools, for iPhone and iPod Touch. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement