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Monday, July 23, 2012

About Marketing: Asking for a Referral is Easy with a Reward Marketing Program

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From Laura Lake, your Guide to Marketing
We've seen some changes in the marketing industry in the last decade. We no longer tell consumers what to buy with our marketing efforts, we advise them. Potential customers are more inclined to listen and ask the advice of their peers when it comes to determining their choice of not only what to buy, but where to buy.

Asking for a Referral is Easy with a Reward Marketing Program
In recent years with the advancement of social media marketing, word-of-mouth has become even more important, because your customers don't just tell a few people about a positive or bad experience, they often tell thousands if not millions.

This year is coming to a close and it's a good time to review your own reward marketing program. Are you rewarding customers for telling others about you?

Referrals are the most powerful form of marketing that you can use and it's also the least expensive. Your referrals have more of an impact than any other marketing strategy or advertisement.... Read more


Outsource Your Marketing - What Do You Need to Look For?
In today's economy it's common for businesses to begin to look at the option of outsourcing their marketing rather than doing it in house. Outsourcing can save you the... Read more

What is Inbound Marketing?
The term "inbound marketing" is getting a lot of buzz today, but I've found that several people really don't know what is meant when someone refers to inbound marketing. Inbound... Read more

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This newsletter is written by:
Laura Lake
Marketing Guide
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