About Marketing: Google Analytics - A Marketing Must-Have for Businesses

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Tracking is a vital part to marketing. If we don't know what we are doing that works and what we are doing that doesn't work we are just guessing. With that being said many companies are depending more and more on online marketing efforts. They are using websites, social media, content marketing and search marketing. I am always surprised at how many companies don't track these efforts. Google Analytics - A Marketing Must-Have for Businesses One of my most valuable marketing tools is Google Analytics, I use it daily to measure and determine what is working in the interactive space. Oh and did I mention it's free? When I suggest it businesses they sign up and login and automatically become overwhelmed. I can't blame them, if you don't know how to use it or what you are looking for it can be overwhelming. Today I want to help walk you through some of the reports and the valuable information that is in Google Analytics... Read more Manage and Grow Your Customer Relationships with these Web Based CRM Solutions Customer relationships are key to any marketing strategy and having tools that can help you manage and grow those relationships is a must. Implementing a CRM is not difficult and... Read more Social Media Impacts Search Marketing and Results Social media marketing is all the craze and much like the internet it's not going away anytime soon. As a matter of fact last week a study was released... Read more Marketing Your Brand Resources that will teach you how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Marketing Ads Google Analytics Search Marketing Online Marketing Marketing Strategies Marketing Analytics Featured Articles Public Relations Marketing Methods Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs   More from About.com Free Children's Books How would you like to have access to a free online public library of books from around the world for kids 3 to 13? Read more...> Best Water Parks Better pack your bathing suit -- here are our recommendations for the funnest, wettest, splashiest water parks around. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement