About Marketing: What are Key Performance Indicators and Why are They Important?

If you can't see this email, click here

Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Key performance indicators and key success indicators form an important part of the information required to determine and explain how a company progresses towards its business and marketing goals. However, many people are confused about what exactly constitutes a key performance indicator or KPI. What are Key Performance Indicators and Why are They Important? KPIs and KSIs create a way to measure progress towards goals that are set by management, stakeholders and even board members. They can help businesses and organizations to define and measure progress in marketing, human resources, finances operations and more. I like to think of them as a scorecard that helps in gauging where you are in the progression of your business. Now, that you understand what they are and how they are used how do you go about setting your own KPIs... Read more Top 5 Ecommerce Trends and Strategies for the 2012 Holidays It may still be warm outside and you may not be ready for your 2012 summer to end, but if you are in ecommerce and you are planning to sell... Read more Marketing Success - 7 Time Saving Tools I Use This weekend I decided to sit down and make notes of the tools that helped me to be more efficient and effective in not only my own marketing strategies,... Read more Marketing Your Business Online Explore strategies and techniques that you can use on the Internet that will enhance and support your business's overall marketing objectives. Learn how to use search engine marketing, affiliate marketing, and generate targeted online traffic that will increase sales and brand awareness. Marketing Ads Marketing Strategies Marketing Letters Affiliate Marketing Online Marketing Brand Marketing Featured Articles Social Media Marketing Marketing Your Brand Public Relations Marketing Methods Target Marketing Event and Seminar Marketing   More from About.com Free Children's Books How would you like to have access to a free online public library of books from around the world for kids 3 to 13? Read more...> Best Water Parks Better pack your bathing suit -- here are our recommendations for the funnest, wettest, splashiest water parks around. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement