About Marketing: Create a Manageable Content Strategy that Works

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Are you using content to market your business? Content is king. I know, you've heard it and if you haven't I'm afraid you've had your head in the sand and it's time to dig it out. It's true content is very important when it comes to marketing and I'm going to show you why. Content has power. It has the ability to leave a longer impression than any other type of marketing method. Do you know why? Create a Manageable Content Strategy that Works If the content is relevant and valuable to the reader and it keeps their attention it's non-interrupted marketing. It means you have their attention, and they are listening. Creating a content strategy can be overwhelming. Where do I find the time? Where do you start? How do you stay organized? Where will all of the content ideas come from? However, with the punch that content marketing has it's not something you can just ignore. Content is seen as the force multiplier when it comes to marketing. It has a direct impact on social media marketing, search engine marketing and public relations... Read more Integrated Marketing - What is it and Why is it Important? I love when we coin phrases and they become the buzz, but when it really comes down to it a lot of people don't know what's meant by the said... Read more Does Your Marketing Agency Make the Grade? With all the other aspects of business under your umbrella, sometimes you do not have the manpower or the expertise to take on all of your marketing responsibilities as well.... Read more Marketing Courses and Tutorials Marketing tutorials, courses, and workshops that will help you jumpstart the development and ensure the success of your marketing efforts. Marketing Ads Marketing Strategy Emailing Marketing Brand Marketing Promotional Strategy Online Marketing Featured Articles Small Business Marketing Marketing Your Business Online Social Media Marketing Marketing Your Brand Public Relations Marketing Methods   More from About.com Free Children's Books How would you like to have access to a free online public library of books from around the world for kids 3 to 13? Read more...> Best Water Parks Better pack your bathing suit -- here are our recommendations for the funnest, wettest, splashiest water parks around. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement