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Friday, April 12, 2013

JCPenney's New Ad Chief, A Coke Veteran, Admitted New Coke Was Based On 'A Lie'

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April 12, 2013

 
Home Tech/Media Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life
JCPenney's New Ad Chief, A Coke Veteran, Admitted New Coke Was Based On 'A Lie' JCPenney's New Ad Chief, A Coke Veteran, Admitted New Coke Was Based On 'A Lie'

"Every day we had a million interviews and said this is going to be fantastic. That was a lie."

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T-Mobile's First Ad For iPhone 5 Looks A Lot Like Apple's Advertising
T-Mobile's First Ad For iPhone 5 Looks A Lot Like Apple's Advertising
Carly Foulkes, the T-Mobile girl, is missing, too.
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These Are All The American Apparel Ads That Are Banned In The U.K.
These Are All The American Apparel Ads That Are Banned In The U.K.
CEO Dov Charney tells us why the Brits have got this wrong.
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James Van Der Beek Is The Face Of The HTC Phone [THE BRIEF]
James Van Der Beek Is The Face Of The HTC Phone [THE BRIEF]
Plus: New Old Spice ads.
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To No One's Surprise, Foursquare Will Offer Its Data To Advertisers
But it's far, far behind in the location-based advertising race.    Read »
Ken Block Drives A Rally Car Down A Ski Slope, Trying To Destroy As Many GoPro Cameras As He Can
The viral video king returns.    Read »
The UK Banned These American Apparel Ads And Wants Them Removed From The Internet
Like that's going to happen.    Read »
A D V E R T I S E M E N T


See Also
Lucky Strike Has A New Logo
Lucky Strike Has A New Logo
This iconic brand just got a makeover.
  Read »  
Here Are All Russell Simmons' Clients At His New Agency
Here Are All Russell Simmons' Clients At His New Agency
Marketing urban culture as the "new American mainstream"
  Read »  
A WORLD WITHOUT ADS: Weirdly Barren Pictures Of North Korea
A WORLD WITHOUT ADS: Weirdly Barren Pictures Of North Korea
Blank space everywhere.
  Read »  
AD OF THE DAY: Orangina's Unsettling Animals-Who-Look-Like-Humans Campaign
AD OF THE DAY: Orangina's Unsettling Animals-Who-Look-Like-Humans Campaign
It just gets weirder.
  Read »  


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