SOCIAL MEDIA INSIGHTS: Facebook Video Ads Reportedly Coming To Your News Feed This Summer Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
Facebook Rolling Out Video Ads To News Feeds (Ad Week)
The world's largest social network is now going after TV revenues with its plan to roll out video ads, the Financial Timesis reporting. It's believed Facebook will allow advertisers to select four demographics to target with 15-second video ads (that means advertisers will have to decide whether they want to produce entirely new 15-second spots for Facebook, or shorten existing 30-second spots). The videos will likely be autoplay and mute by default, and expand to cover the width of the News Feed and part of the right rail. Testing will begin in July, according to the FT. Read > 
Facebook On Desktop In Serious Decline (BTIG Research)
Facebook page views are down 28% year-over-year in April versus 26% back in March. As desktop usage declines more rapidly, the pressure will be on Facebook to drive mobile monetization. Read > Mobile Data Is The Next Big Trend (Twitter Advertising)
Ian Schafer, CEO of the digital agency Deep Focus, says that uncoupling and harnessing the data generated from mobile devices will be the next big trend in business intelligence. Instead of broadcasting the same message across multiple devices, marketers can customize an ad based on the platform it's delivered on. Read > NYT's Jill Abramson: Social Media Has Changed How Editors Oversee Major Stories (Paid Content)
Executive Editor Jill Abramson says social media has influenced how the New York Times covers breaking news, but in a very particular way. With credibility being the paper's top priority, Abramson is most concerned with ensuring that no writers seize on thinly sourced rumors scattered around social media. That means that editors and reporters must not only report the news, but also actively filter out social media-generated noise and false rumors. Read > LinkedIn Refreshes Its News Section (LinkedIn)
LinkedIn Today — the site's news and insights section — underwent a facelift, making it easier to discover and share content. The most significant change is the introduction of channels, which allow users to follow topics across multiple industries. Together with its other enhanced features, LinkedIn is allowing users to effectively target the content they find most interesting. Read > Klout Launches Q&A And Local Commerce Features (GigaOM)
Klout has launched a Q&A feature called Klout Experts, making it a direct competitor to Quora. The new feature, which is integrated with the search engine Bing, lets users answer questions pertaining to their field of expertise. Observant businesses could tap into this feature by following the biggest influencers in their industry, or offer them rewards for reviewing their products or services. The feature is also a play on local commerce, as Klout Experts will appear on Bing search queries for local recommendations. Read > Statistics Guru Nate Silver Still Cold On Social Media Data (Bloomberg)
Nate Silver, known for his amazingly accurate statistically-generated baseball and political predictions, says Twitter and other social media data is still too raw and unfiltered to be readily used for making predictions. Read > Small Businesses Optimizing Social Media Marketing Via Mobile (Constant Contact)
66% of small businesses are using mobile technology to help operate their businesses. Of that number, 73% are doing so in order to optimize social media marketing and 44% use their mobile devices to advertise on social platforms. This will pay off for small businesses who have realized that consumers' distribution of time spent on social media is drifting towards mobile devices. Read > When Did Social Media Becomes Less Human? (HubSpot)
As more businesses flood social media streams with marketing chatter, conversations within the medium have grown less human. "Over the last five years, social media has lost its way," says HubSpot co-founder Dharmesh Shah. "Companies have lost sight of the 'social' element and instead have focused on networks as media channels through which to broadcast mass communication." The infographic below illustrates these ideas. 
Have questions or feedback? Did we miss anything? Please email Research Analyst Cooper Smith at csmith@businessinsider.com. Please follow SAI on Twitter and Facebook. | 
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