There's A Science To Attracting Engaged Followers On Social Media Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
7 Tips To Get More Social Media Followers And Engagement (Wish Pond)
Brands and influencers need to make a considerable effort to build a following on Twitter and other social media outlets. Doing so is not about luck, it's a science. Here are some of the proven practices. Many of them grow out of an analysis of Twitter, but they are applicable to other networks too. - Keep it short (tweets below 100 characters, get a 21% higher interaction rate)
- Use photos and videos (40% of people prefer to respond to images over text)
- It never hurts to ask your audience to share your content. But don't ask for an "RT," a lot of people don't know what that means. In other words, stay away from insider jargon. Tweets with requests for "retweets" generate 23-times higher share rate.
Keep reading to read all of the 7 tips to start building a loyal following on Twitter, or other social media. Click to view the infographic > How Social Media Has Transformed The Art Of Investing (Social Times)
Per a new SEC ruling, companies can now use social media to disclose business information instead of sending a press release as long as the investors have been notified in advance. According to a recent survey, investors under the age of 40 are adopting social media research practices to make investment decisions. The world of finance as we know it is being transformed by social media. Read > The Tech Press Is Abuzz With News Of A Possible Yahoo Purchase Of Tumblr (All Things D)
If you haven't read the story yet, it's all about Yahoo seeking to rejuvenate itself with Tumblr's younger demographic and viral logic. Read > 
Yahoo Will Start Integrating Tweets Into Its News Feed (Business Insider)
In an effort to personalize Yahoo Search, CEO Marissa Mayer announced Thursday that tweets will begin appearing in search results over the next few days for U.S.-based desktop and mobile users.Read > Facebook And Twitter Apps Arrive For Google Glass (TechCrunch)
Google announced a slew of new apps coming to Google Glass. Highlights include Facebook, Twitter, Evernote, Tumblr, Elle, and CNN. Twitter's app provides the user with their stream, as well as posting capabilities and the ability to snap photos via Glass, and directly post to Twitter. Facebook's app allows users to post pics to their timeline, and add descriptions to the images via voice input. Read > SMS Is Coming to Google Hangouts (Droid Life)
During Google's developer conference on Wednesday, the company announced a handful of significant updates to Google Hangouts — a multimedia messaging service. However, followers of the product noticed that there was no mention of SMS (text message) functionality. So later that night, Google's G+ community manager of Hangouts and Chat, Dori Storbeck, spilled the beans saying SMS will be "coming soon" to Google Hangouts. Read >
The Congratulatory Nuances That Surface On Twitter (Hunter Walk)
Former Googler Hunter Walk has posted a primer on how not to congratulate people over Twitter. Walk says he is observing a "backslappy nature of social media." In his post he described three different ways that people put on a front to appear generous, when really they are just being self-serving. Read > WSJ Reporters Host Open Forum To Discuss Fate Of Facebook (WSJ)
It's been nearly a year since Facebook went public to much fanfare. Since then the company's stock has fallen 29% from its IPO price. Wall Street Journal reporters Paul Vigna and Steven Russolillo will be hosting a public forum to answer readers' questions about Facebook's performance, investing, and social media at-large. To participate, visit the WSJ's Facebook page on Friday, May 17 at noon Eastern Time. Read > Social Media Leads To Spike In Plastic Surgery Requests (Time)
According to a survey, which polled 752 board-certified plastic surgeons, doctors are seeing a 31% increase in plastic survey requests because people say they want to look better on social media. Read > 
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