SOCIAL MEDIA INSIGHTS: The Most Effective Marketing Strategies On Instagram Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
How To Market Your Brand On Instagram (Ignite Social Media)
- Maximize your hashtags. When posting images that do not contain a product or service, but rather are intended to communicate around your brand, utilize hashtags to connect the dots.
- Seek out content about your brand. Sometimes your customers will post photos of your product without you even knowing. Do some leg-work and engage with your brand's biggest advocates.
- Ask users if you can use their content. As part of seeking out content that customers are posting, ask them if you can use that content for promoting your brand. They will probably get a kick out of it too.
- Create authentic content. Rather than posting perfectly-Photoshopped images of your product, keep your content authentic. Backstage and candid photography reveals the real people behind your brand.
- Get creative with simple products. Experiment with different scenery and backgrounds for your product imagery. Placing your content in its natural context helps people envision using it as well. Read >
A High-Tech Street Sign That's Plugged Into Social Media (Wired)
An engineering company has developed a street sign that displays helpful navigational information sourced from Foursquare, Twitter, public transportation APIs, and news RSS feeds, among others. Besides showing pedestrians the direction they are heading in, the sign can also show you where the nearest coffee shop is or how soon the next bus will be arriving. Read > Twitter And Viacom Announce Social Video Marketing Deal (Viacom)
Twitter will begin delivering social video advertising campaigns around Viacom's most-watched TV properties, including MTV, VH1, CMT, Nickelodeon, Comedy Central, TV Land, Spike, and more. Read > Facebook Is More Popular Among Seniors Than Teens In The Netherlands (comScore)
10 million people accessed a social network in the Netherlands during May, which means social media reached 85.3% of the total Dutch Internet audience. Somewhat surprising though is how many social media users in the country are in the 55+ age group. Almost a quarter (23.6%) of Facebook's users from the Netherlands are in the senior age demographic. Read > Twitter Acquires Spindle (All Things D)
Twitter has acquired location-based check-in startup Spindle. The service will be shut down, and its developers will work on local discovery features for Twitter. Read > FINRA Is Reviewing Brokerages' Use Of Social Media (Reuters)
Social media is another outlet for brokers doing research, marketing their services, and communicating with clients. Wall Street's Financial Industry Regulatory Authority is looking at how stock brokerage firms communicate on outlets such as Facebook, Twitter, and LinkedIn, in order to make sure these uses comply with industry rules. Read > Is Your Private Information Safe On Social Media? (Mashable)
More than 12 million American were victims of identity fraud in the past year, and an increasing cause of such crime originates on social media via phishing scams. 
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