About Marketing: Buyer Personas Create Impact and Increase Sales

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Buyer personas can be very powerful when it comes to your marketing communication. A buyer persona helps you in identifying who you are targeting and it teaches you how to speak their language and identify with their needs. This is true whether you are marketing to a business-to-consumer or a business-to-business organization. Buyer personas help you make an impact with your marketing and in return you'll see a higher close rate in your communication, because you will be clear on the message that they not only need, but that they want to hear. Buyer Personas Create Impact and Increase Close Rate While creating a buyer persona will take effort and time, in the long run it will save you time because everyone within your organization will be clear on who you are trying to reach. This is especially true when you have multiple buyer personas that you are targeting. The creation of a buyer persona takes you through a process that is invaluable because it teaches you about your buyer's behavior otherwise known as consumer behavior... Read more When It Comes to Search Engine Marketing SEMRush Removes the Guesswork Over the last few years we've segmented marketing into traditional and digital marketing tactics, but is there really a difference? Isn't it all just marketing only one using traditional media... Read more Internal Communications is Not Only Important it Takes Skill Internal communications could be one of the most important part of marketing within organization. Internal communication is important when it comes to creating effectiveness within an organization. Think... Read more Marketing Statistics and Research At first market research may feel overwhelming and a task that you don't want to take on, but if you use these resources you will find that this important research can actually be an enjoyable adventure. Related Searches A Marketing Business Email Marketing Tips Consumer Marketing Media Buyer Marketing Branding Featured Articles Marketing Careers and Training Plan Your Marketing Strategy Marketing Tools and Help Marketing Courses and Tutorials Small Business Marketing Marketing Your Business Online   More from About.com Run Your First 5K Even couch potatoes can be ready for a 5K with just a couple months of training. Read more...> Help! I'm Too Busy Time and stress management tips to help you feel as though you have more time. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2013 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement