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Monday, July 1, 2013

About Marketing: Three Tips to Writing Hard Headlines and Introductions

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From Laura Lake, your Guide to Marketing
Do you have something to say? Want people to read it? Then you are going to need to know how to write hard headlines and introductions.

Three Tips to Writing Hard Headlines and Introductions
If readers aren't grabbed by your headline they won't read your story, blog post or your editorial. Look, I know writing a headline or an intro can be difficult - I do it every week. There are times that I nail it and other times that I know I could have done better. I face the same struggles that you do, which is why I was so excited to read Guy's article Writing Hard Headlines and Intros... Read more

Branding From the Inside Out
In a discussion with a colleague we began to talk about the importance of the way a company treats their employees and how it affects how they then treat the... Read more

Top 5 Best Practices When it Comes to Online Merchandising
There has been lots of ecommerce talk lately.  What can you do to increase your online conversion rate and in return increase your sales? A topic that seems to be top... Read more

Marketing Methods
There are different methods when it comes to marketing. This includes direct marketing, relationship marketing, advertising, public relations, and positioning. Use these resources to find out which method will work best for you.

 


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This newsletter is written by:
Laura Lake
Marketing Guide
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