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Monday, December 8, 2014

Yet More Evidence That Advertisers Are Pulling Money Out Of TV

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Advertising Select
 
December 08, 2014
Yet More Evidence That Advertisers Are Pulling Money Out Of TV Yet More Evidence That Advertisers Are Pulling Money Out Of TV

TV ad spend in October was down a "considerable" 9% year-on-year.
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Here Is The New iPad Ad
Here Is The New iPad Ad
Apple hopes its latest commercial, "Change," will drum up some holiday iPad Air 2 sales.  Read»
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10 Things In Advertising You Need To Know Today
10 Things In Advertising You Need To Know Today
From Sainsbury's dubstep dancing dads to Facebook applying a fix to the "dark social" traffic problem.  Read»
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People Are Complaining That The McVitie's Fluffy Animal Ad Could Encourage People To Buy — And Then Abandon — Their Pets At Christmas
People Are Complaining That The McVitie's Fluffy Animal Ad Could Encourage People To Buy — And Then Abandon — Their Pets At Christmas
The ASA has received 44 complaints about the McVitie's fluffy animal choir Christmas ad.  Read»
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Google Just Admitted More Than Half Of The Ads It Serves Are Never Seen
Google study finds 56.1% of ads served on the internet are not actually seen.  Read»
The Gap's Sales Go Into A 3-Month Slide Following Its 'Dress Normal' Ad Campaign Failure
Sales were down 4% in November, versus a 2% increase last year.  Read»
A UK Biscuit Company Has Made Such A Cute Ad With Baby Animals You Won't Even Care About The Biscuits
The McVitie's fluffy kittens, puppies, piglet and a narwhal are guaranteed to make Brits go "ahhh."  Read»
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Facebook Is To Blame For A Huge Proportion Of 'Dark Traffic' Swamping The Web, But It's Working On A Fix
Facebook Is To Blame For A Huge Proportion Of 'Dark Traffic' Swamping The Web, But It's Working On A Fix
The "dark social" issue can largely be attributed to Facebook's mobile app.  Read»
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Here Are 15 Things Hardly Anyone Knows About Innocent Smoothies
Here Are 15 Things Hardly Anyone Knows About Innocent Smoothies
The smoothie company was originally called "Fast Tractor."  Read»
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Facebook Is To Blame For A Wave Of 'Dark Traffic' Swamping The Web, But It's Working On A Fix
Facebook Is To Blame For A Wave Of 'Dark Traffic' Swamping The Web, But It's Working On A Fix
The "dark social" issue can largely be attributed to Facebook's mobile app.  Read»
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See Also
YouTube Is Offering Its Top Stars Bonuses For Signing Multi-Year Deals To Ward Off Poaching Attempts From Rivals
YouTube Is Offering Its Top Stars Bonuses For Signing Multi-Year Deals To Ward Off Poaching Attempts From Rivals
YouTube hopes it can prevent its stars being tempted by rivals such as Facebook and Vessel.
  Read»  
The 10 Things In Advertising You Need To Know Today
The 10 Things In Advertising You Need To Know Today
From Old Navy's new ad starring Julia Louis-Dreyfus, to more evidence advertisers are switching off from TV. 
  Read»  
15 Things Hardly Anyone Knows About Innocent Smoothies
15 Things Hardly Anyone Knows About Innocent Smoothies
The smoothie company was originally called "Fast Tractor."
  Read»  
Where Have All The Holiday Shoppers Gone? (Hint: They're Not At The Mall)
Where Have All The Holiday Shoppers Gone? (Hint: They're Not At The Mall)
Retailers need to shift strategy. [Sponsored content brought to you by YuMe.]
  Read»  


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