Career News 24/7: The 10 Things In Advertising You Need To Know Today

January 26, 2015

Good morning. Get your week off to a flying start by catching up on all the most important advertising stories.

1. English football's FA Cup went into its fourth round this weekend without a sponsor. Sponsorship experts told us it's because the "magic of the cup" has worn off.

3. Apple is set to announce it is selling more iPhones in China than in the US. Its marketing and partnership strategy in the region appears to be paying off.

4. Apple has made another key hire from the fashion industry ahead of the Apple Watch launch, 9to5 Mac reports. The company has hired Burberry's vice president of digital and interactive design Chester Chipperfield.

5. Old Spice has launched a zany new marketing campaign, The Drum reports. The ad features Terry Crews inviting men to get "shaved in the face."

7. The NFL has launched a YouTube channel, The Wall Street Journal's CMO Today reports. It will feature a mix of game clips, interviews, snippets from NFL Network shows like "A Football Life," and fantasy football-themed shows.

9. Vevo found a clever workaround to make its Fifty Shades Of Grey soundtrack video autoplay on Twitter last week, Adweek reports. A source said Vevo set its video to autoplay thanks to a little-known feature in Twitter's Amplify program that is typically limited to less than 10 seconds. But Vevo combined its video and pre-roll to create about five minutes of autoplay.

10. Facebook has insisted Facebook Exchange (FBX) is not going anywhere, despite its VP of business and marketing partnerships David Fischer hinting last week that it could be shuttered. Fischer later told AdExchanger: "We still hear from many marketing partners that they find a lot of success in FBX and they invest in it. As long as that's the case, we think there's a nice opportunity."