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Wednesday, May 23, 2012

Time Spent On Facebook Has Peaked And Now It's Falling On The Desktop

CHART OF THE DAY: Time Spent On Facebook Has Peaked And Now It's Falling On The Desktop


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Wednesday, May 23, 2012
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Time Spent On Facebook Has Peaked And Now It's Falling On The Desktop

Time spent on Facebook on desktop computers in the U.S. has peaked and now it's falling according to data from comScore, via BI Intelligence.

BI Intelligence analyst Alex Cocotas attributes the drop to a "shift to mobile" as well as the rise of rival social networks like Tumblr, and Pinterest.

The shift to mobile is better than losing out to rivals, but it's bad for Facebook's business, because it makes significantly less money from mobile users than desktop users.

As for those rivals, take a look at Pinterest, which seems to have its own engagement problems. Our guess on what's happening there: The company got a lot of buzz, had a crush of new users, which inflated its numbers, and many of those people left.

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