About Marketing: Revisiting and Revamping Your Ecommerce Marketing

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing I started in the online world nearly 14 years ago. I will tell you that back then businesses viewed online marketing and ecommerce as an option, not a necessity. That's changing and it's changing at a rapid pace. Businesses that were early adopters of the online marketplace reaped the benefits, but now they are seeing many of their competitors sneak up behind them and sometimes even stealing a part of the market share that they have built over the years. These businesses can't be surprised after all their competitors have started to realize the value in ecommerce with 94% of people shopping online. Revisiting and Revamping Your Ecommerce Marketing Plan A properly developed marketing campaign can not only connect you with the right prospects, but it gets everyone talking about your company, your product, or your service. However, marketing mistakeConsider these statistics provided by Internet Retailer: Ecommerce in the United States will grow 13% in 2013. Online sales are estimated to total $262 billion dollars in the United States in 2013. Online sales during the holiday season 2012 was $42.3 billion dollars up 14% over 2011. Have you've found yourself behind the game and slipping in traction? I'm here to help. Take time to revisit and revamp your e-marketing plan in a way that is effective and fool proof. There are five steps that you can start working on today... Read more 5 Ways to Inspire Yourself and Push Through a Marketing Mental Block It was one of those days. I sat down to draft an idea for a marketing campaign and found myself stuck. My brain was empty, ok maybe not,... Read more Small Businesses Find Value in Market Segmentation Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive. Large companies segment their markets by... Read more Marketing Courses and Tutorials Marketing tutorials, courses, and workshops that will help you jumpstart the development and ensure the success of your marketing efforts. Related Searches Business Ecommerce Online Ecommerce Marketing Strategy Online Marketing Marketing Mobile Featured Articles Small Business Marketing Marketing Your Business Online Social Media Marketing Marketing Your Brand Public Relations Marketing Methods   More from About.com 10 Easy Ways to Look Thinner Don't wait until you've lost those first pounds to make these simple, slimming changes. Read more...> Create a Shared Photo Stream Sharing your photo stream with friends and family is a great way to keep in touch. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement