About Marketing: Optimize Your LinkedIn Profile

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Did you know that there are 7610 searches on LinkedIn per minute? There are over 50 million unique visitors that use LinkedIn each week and in 2012 there were over over 5.7 billion professionally-oriented searches on the LinkedIn platform. LinkedIn launched on May 5, 2003 and has earned the name "the social network for professionals." A name that has been earned with now over 200 million members worldwide. Optimize Your LinkedIn Profile and Increase Find-Ability What do we use LinkedIn for? 61% of social media users use LinkedIn for professional networking. 81% of LinkedIn users belong to at least 1 group. Top use of LinkedIn for entry level users is job search. Top use of LinkedIn for middle management and top-level executives is industry networking. 90% of LinkedIn users think the site is useful because: It helps to connect to individuals in the same industry as possible clients. It's more professional than Facebook. It allows me to hire people that I wouldn't regularly meet. So whether you are using LinkedIn to create new connections, strengthen existing relations, position yourself as an expert, cultivate leads, or searching for a job statistics show that LinkedIn is important. Now, question is - are they finding you on LinkedIn?... Read more Five Ecommerce Trends You Need to Pay Attention to in 2013 As business owners or even marketers we are always on the lookout to learn how to remain profitable and competitive in the market place. The landscape in doing that often... Read more Five Steps to a Local Search Marketing Strategy There isn't a week that goes by that I don't have someone ask me about how to get their local businesses listed in search engines, so that potential customers and... Read more Public Relations It is important to have a solid understanding of how the press works. Use these resources to learn how to leverage public relations and make it work for you. Related Searches Linkedin Social Marketing Marketing Jobs Networking Marketing Marketing a Business Featured Articles Marketing Methods Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research   More from About.com 10 Easy Ways to Look Thinner Don't wait until you've lost those first pounds to make these simple, slimming changes. Read more...> Create a Shared Photo Stream Sharing your photo stream with friends and family is a great way to keep in touch. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement