SOCIAL MEDIA INSIGHTS: Who Wields Real Influence On Social Media? Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
 The Faces Of Influence On Social Media (Social Media Today and Traackr)
Everyone talks about how a small part of the digital population wields almost all the influence over consumers. Klout, a platform that measures individuals' social media prowess, has become a key service for marketers who seek to identify and target influencers. Another analytics platform, Traackr, does something similar with analytics. Influencers aren't unicorns. They are out there and once you find out a little about them there are clear pathways for engagement. Traackr is offering a "crash course" May 15. Read >
Advertisers See Barriers To Creativity In Facebook Exchange (adExchanger)
Facebook recently made it possible for advertisers to use its FBX advertising exchange to buy News Feed ads in real time. It was heralded as a big advance for high-tech, data-driven advertising on Facebook. However, there are still limits to how flexible marketers can in shaping their messages for that valuable real estate. Read >
Facebook Really Wants To Be A Mobile Advertising Company(Quartz)
In light of Facebook's rumored upcoming $1 billion acquisition of Waze, a mapping and navigation application, it's becoming clear that the company no longer wants to be simply a social network. Rather, Facebook is interested in Waze's data about where people are, in order to target mobile advertising. Facebook won the battle of knowing who people are connected to. Can it also be the company that always knows where you are? Read >
 Vine Has Been Taken Over By Teens (BuzzFeed)
The folks over at BuzzFeed conducted a small experiment using Vinepeek to find out what age group used Vine the most. In its admittedly small sample, they discovered that more than 80% of the videos they watched were produced by teens. In a study conducted by Piper Jaffray earlier this year, it was found that while Facebook was still the most important social network to teens, the site's popularity was dwindling and up-and-coming social media apps such as Vine were gaining interest among younger age groups. Read >
Facebook Preps For Huge Play In Big Data Analytics (Business Insider)
During Facebook's last earnings release, CEO Mark Zuckerberg talked an awful lot about "Big Data." Many people are strong believers that analyzing massive loads of data and being able to make sense of it all is the future of marketing. Zuckerberg must think so too. Read > AT&T and HTC Reduce Price Of 'Facebook Phone' (Business Insider)
In less than a month since its launch, Facebook Home (which turns your phone into Facebook) is already being dubbed a flop by gadget pundits. "In a clear sign that sales are pretty weak, AT&T and HTC dropped the price of the First, the only phone to ship with the new Facebook Home Android app right out of the box, to $0.99 from $99.00 this week," wrote Steve Kovach. In related news, Facebook Home has been updated to support the Samsung Galaxy S4 and HTC One Android phones. We'll see if that makes any difference in sales performance. Read > Social Job Seekers Are Mobile Too (iMomentous)
The hiring process has become increasingly intertwined with social media. LinkedIn was built around the notion, and according to Jobsite, 52% of job seekers used Facebook to help find work in 2012. As mobile social media usage grows, shouldn't all career sites get mobile too? Read > Instagram's New Face Tagging Feature Is Prime For Marketers (VentureBeat)
"Photos of You" is a new Instagram feature that allows users to tag other people in their photos. The premise is similar to what one can do on Facebook (Instagram's parent company). One of the more intriguing uses of this new feature is how brands can now tag celebrities in their images and those celebrities can do the same for the brands that endorse them. Read > Facebook Moms Would Gladly Share Brands' Content In Exchange For Rewards (All Facebook)
We know moms are some of the most active Facebook users. So how do brands leverage them as influencers? Gifts would be a good start. One in two moms on Facebook said they would share brands' content with their network in exchange for rewards, according to a survey conducted by PunchTab. Moreover, 92% of moms who said that they would "Like" a page in exchange for rewards added that they would be more likely to share, post, or purchase products from those brands if they received further incentives. Read > 
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