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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Wednesday, November 20, 2013 Here's What YouTube's Mobile Homepage Will Look Like With Ads [THE BRIEF] Advertisement Good morning, AdLand. Here's what you need to know today: YouTube expanded its homepage takeover ads to include mobile, and the new mobile units have gone native. Instead of the usual banner image ads, users will see what otherwise look like regular video listings marked by a yellow tag designated "Ad." Here's how it looks (right), from a demo video made by BTIG analyst Richard Greenfield. McCann Worldgroup's MRM purchased the Brazilian agency E/OU. Verizon is trying to compete with Apple by opening a series of large destination superstores where customers can play with Verizon products and get attention from knowledgeable staffers. The first store, designed in partnership with the agency AKQA, is in Minneapolis' Mall of America. Veteran Mother employees Rob Baird, Krystie Loyland, and Seth Gaffney are leaving the agency to start their own venture. The new shop will be based out of Austin and open in early 2014. LinkedIn is allowing brands to make pages for specific products in a bid to become a more helpful content marketer. Kayak.com hired TBWA to be its lead creative agency in the European market. Arnold Worldwide's SVP/global director of communications Amber Finlay has left the agency after more than three years to become director of communications planning at Converse. Digiday's Brian Morrissey wrote a helpful list of "25 PR Habits That Drive Reporters Nuts." Most of them are on-point. PR giant Edelman hired Audience on Demand's Chris Paul to be its head of global paid media, a new position at the firm. Previously on Business Insider Advertising: PICTURES: Look Inside The New Google Showrooms That Will Challenge Apple's Stores A Knife-Wielding 'Chucky' Doll Terrifies Bystanders In The Most Extreme Marketing Prank Yet YouTube’s New Comments Policy Is Sanitizing YouTube For Advertisers — And Crushing The Number Of New Comments Mike Tyson Gives Evander Holyfield His Ear Back In Funny New Foot Locker Ad This Adtech Startup Just Hired Microsoft's First-Ever Employee Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the Advertising RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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