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Wednesday, November 13, 2013

Why Starbucks Is About To Pay Mondelez $2.7 Billion [THE BRIEF]

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November 13, 2013
Why Starbucks Is About To Pay Mondelez $2.7 Billion [THE BRIEF] Why Starbucks Is About To Pay Mondelez $2.7 Billion [THE BRIEF]

Good morning, AdLand. Here's what you need to... Read »
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Flipboard And Thrillist Are Turning Into Shopping Sites
Flipboard And Thrillist Are Turning Into Shopping Sites
One of the flaws of native advertising is that...  Read »
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Kellogg's Forced To Admit It Will Feed Hungry Children Even If You Don't Tweet About It
Kellogg's Forced To Admit It Will Feed Hungry Children Even If You Don't Tweet About It
Over the weekend, Kellogg's UK division tweeted...  Read »
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STUDY REVEALS: Pre-Roll Video Ads Are More Than Twice As Effective As Banner Ads
STUDY REVEALS: Pre-Roll Video Ads Are More Than Twice As Effective As Banner Ads
A new U.K. study has some surprising revelations. [Sponsor content brought to you by YuMe.]  Read »
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If Facebook Proves Its Chatter Leads To Ratings, Twitter's TV Business Could Be In Huge Trouble
For months, Twitter has been building out its...  Read »
Pinocchio Grows Up And Starts Sleeping Around In This Anti-HIV Ad
Pinocchio becomes a real boy at the end of the...  Read »
Here Are Some Dogs Jamming Out And Lip-Synching In A Recording Studio
In 1985, "We Are the World" became a sensation...  Read »
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Barcelona Star Leo Messi Dribbles Through A High-Speed Motorcycle Chase In This Crazy Samsung Ad [THE BRIEF]
Barcelona Star Leo Messi Dribbles Through A High-Speed Motorcycle Chase In This Crazy Samsung Ad [THE BRIEF]
Good morning, AdLand. Here's what you need to...  Read »
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The Most Powerful Man In Media Would Rather Have Relevant Advertising Than Privacy
The Most Powerful Man In Media Would Rather Have Relevant Advertising Than Privacy
With an annual adspend budget of more than $70...  Read »
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This Billboard Promotes A College Chess Team Better Than Most Schools Tout Their Football Teams
This Billboard Promotes A College Chess Team Better Than Most Schools Tout Their Football Teams
Chess players are breaking the stereotypical...  Read »
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Martin Sorrell Said He Won't Leave Advertising Until Someone Murders Him
Martin Sorrell Said He Won't Leave Advertising Until Someone Murders Him
The monolithic Publicis Omnicom Group, a merger...  Read »
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See Also
These Are The 5 'Least Respected' Brands In All Of Tech, As Ranked By Their Competitors And Peers
These Are The 5 'Least Respected' Brands In All Of Tech, As Ranked By Their Competitors And Peers
The brand consulting firm CoreBrand has...
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It Costs One Dollar To Get 500 Bots To Click On Your Website
It Costs One Dollar To Get 500 Bots To Click On Your Website
Online ad fraud is rampant. We've known that...
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The New AT&T Commercial Celebrates People Being Addicted To Their iPhones
The New AT&T Commercial Celebrates People Being Addicted To Their iPhones
At this point, it has become almost socially...
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This Is The Only Realistic Depiction Of A Family You'll See In Any Christmas Ad This Year
This Is The Only Realistic Depiction Of A Family You'll See In Any Christmas Ad This Year
The battle for top sentimental Christmas ad in...
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