Career News 24/7: The 10 Things In Advertising You Need To Know Today

January 21, 2015

Good morning. Catch up on all the latest advertising news before you step into your first meeting.

1. Facebook's mobile ad revenue will utterly dwarf its desktop revenue. New data from eMarketer estimates Facebook's mobile ad revenue will make up 75% of the total in 2016.

2. Tech website The Verge is paying just $700 to air a Super Bowl ad. It will air in just one small region with a population of 30,000 people.

3. Alibaba and Tencent both spent more than $8 billion last year competing to be China's one-stop shop. The Chinese internet giants have been backing strikingly similar ventures as they look to win the digital loyalty of one-tenth of the world's population.

4. Tag Heuer's has called the Apple Watch a "fantastic product." This is a complete reversal from September when Jean-Claude Biver heavily criticized the Apple Watch, claiming it "has no sex appeal."

7. Nobody is using Google+. New data shows just 9% of Google+'s 2.2 billion users actively post public content.

8. Social trends adtech startup Taykey has raised a $15 million funding round. That brings the company's total funding to date up to $32 million, and Taykey plans to use the investment to launch a broader marketing platform based on trends data.

9. Dove Men+Care has released its Super Bowl ad early. But as Adweek points out, it's just a slightly re-worked version of last year's Father's Day commercial.