Why The Newspaper Industry Collapsed

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		SAI THE WIRE CLUSTERSTOCK MONEY GAME GREEN SHEET WAR ROOM LAW REVIEW LATEST VIDEO Monday, March 14, 2011 Why The Newspaper Industry Collapsed Want to know why the newspaper business has collapsed? Look at this chart from Marc Cenedella, CEO of TheLadders.com. He shows ad revenue from help wanted classifieds dropping 92% in last 10 years, hitting $723 million last year, down from $8.7 billion in 2000. Once that easy money left the newspaper industry it was a lot harder to earn as much profit. Cendella says it didn't have to be this way: "Newspaper executives knew what had to be done to compete successfully in the future but were afraid to upset the people responsible for the past. It was a lack of courage, not a lack of clarity." Read » Also On SAI Today: Google's 15 Biggest Acquisitions And What Happened To Them Hiring Spree Lands NYC Mobile Ad Startup Mojiva Six New Execs 12 iPhone And iPad Apps That Can Play Video On Your Apple TV Wirelessly With AirPlay Finally, A Smart Alternative To Those Goofy Mobile Barcodes Advertisement CHART OF THE DAY: AOL Has Had Layoffs For 11 Straight Years CHART OF THE DAY: iPad Competition Is Toast CHART OF THE DAY: Google Is Closing The Gap On Apple's App Store Share this email: Buzz Facebook Twitter Digg Reddit StumbleUpon The email address for your subscription is: dwyld.kwu.careers@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI: Silicon Alley Insider RSS Feed Business Insider. 119 Fifth Avenue, New York, NY 10003 Terms of Service | Privacy Policy

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