About Marketing: Social Coupons - Good for the Small Business?

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing As consumers we love great deals, but do the social coupon offers make sense for small businesses? For most businesses they are tempted to buy into social coupon sites like Groupon and Living Social. I've seen so many small businesses walk away after they have bought into the "social coupon craze" realizing they may have not only lost money, but diluted their brand. Social Coupons - Good for the Small Business? The promise behind introducing new customers to your businesses and gaining regulars that are willing to pay full price is a wonderful fantasy for business struggling to make it in today's market. The unfortunate thing is that's not the outcome majority of businesses see. Social media coupons site attract bargain shoppers that are looking for the greatest deal and they do not build loyalty. If you were to ask 10 businesses that participated in social coupons if it was worth it, 7 of them would tell you no. Social media coupons often don't make financial business sense and I'll show you why in Social Coupons - Good for the Small Business...Read more Ten Ways Restaurant and Entertainment Industries Can Use Social Media to Market Many businesses are trying to figure out how to use social media to grow their business and increase their revenue. The industries of restaurants and entertainment is no different. I'm always... Read more Content Marketing - Understand the Why and How Are you using content to market your business? Content is king. I know, you've heard it and if you haven't I'm afraid you've had your head in the sand and... Read more Target Marketing Marketing to a specific target can be rewarding, but where do you start? Take a look at these resources that break down targets by age, culture, industry and more. Marketing Ads Printable Coupons Online Coupons Small Business Business Ideas Free Coupons Featured Articles Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research Marketing Careers and Training Plan Your Marketing Strategy   More from About.com Top 10 Skin Myths How do you know the information and advice you get about your skin is true? Start with this article, which debunks some of the the most persistent myths out there. More> Living with Infertility Infertility is extremely difficult emotionally, and it's easy to start feeling overwhelmed. Here are 10 ways to cope and keep infertility from taking over your life. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary Advertisement