MARKETING MONDAY: Gap Has A Design Lab That Looks Nothing Like Its Old Stores

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		Tech Entertainment Wall Street Markets Strategy Sports Lifestyle Politics International Video Latest Monday, April 30, 2012 Gap Has A Design Lab That Looks Nothing Like Its Old Stores Kim Bhasin | Apr. 30, 2012, 10:16 AM | 332 | Advertisement Gap is still trying revive its brand and turn its business around. One big initiative is to revamp its physical spaces and get people coming back into Gap's stores, reports Stephanie Clifford at the New York Times. Its test laboratory is at the Grove — an upscale mall in Los Angeles. The store wants to look nothing like the stereotypical Gap. Here are some of the things its doing, according to the NYT: The store has cheerier surroundings because of natural light and brighter colors. This goes along with Gap's new "Be Bright" ad campaign. The displays are different. It's testing "window designs" throughout the store, hoping that it's a better aesthetic. Gap is testing out dressing rooms in the center of the store. It's trying an on-site stylist to work with customers. All the little things are getting more attention, like the fixtures. Also, it's making sure that the mannequins seem happier — with all their limbs intact. NOW SEE: The Grand Opening Of Uniqlo's Amazing Flagship Store In New York City > Please follow War Room on Twitter and Facebook. Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the War Room RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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