About Marketing: Online Branding - One of the Biggest Mistakes

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing I do a lot of writing on branding from branding basics to the more advanced things like creating a brand persona. I am often surprised how many times people do not understand the importance of the brand that they represent online. For example, I recently opened a marketing blog directory. I receive several submissions daily and I'm always amazed at how many people write their blogs on sites like Blogger, Wordpress and Typepad. Look I understand that these platforms provide easy ways to blog, but am I wrong to think that your brand and blog for that matter would stand out a lot more if it were on your own website domain? Online Branding - One of the Biggest Mistakes Today alone I received two marketing blogs on the topic of branding. Both of these blogs were on the Wordpress domain. Honestly, I didn't add them, because my initial thought was " Do they really get branding?" Is it too much to ask that branding experts at least brand their blogs appropriately? Perhaps I am being too hard on these companies. This topic has been quite controversial so I'd love to hear your opinion - what say you?... Read more Marketing Internships - Land the One You Want In a recent discussion with a friend she shared with me that her son was graduating college with a marketing degree, but had not done an internships or landed an... Read more Why You Need a Media Plan A media plan is not an option, it's a necessity. It doesn't matter whether you do all of the public relations yourself or you are just part of a big organization. The biggest mistake when it comes to a media plan is that we tend to focus on internal aspects, processes and technical details. While these things are important, it's not the core of a successful media plan... Read more Marketing Your Business Online Explore strategies and techniques that you can use on the Internet that will enhance and support your business's overall marketing objectives. Learn how to use search engine marketing, affiliate marketing, and generate targeted online traffic that will increase sales and brand awareness. Marketing Ads Branding Marketing Branding Strategies Business Branding Branding Strategy Identity Branding Featured Articles Social Media Marketing Marketing Your Brand Public Relations Marketing Methods Target Marketing Event and Seminar Marketing   More from About.com Bake Sale Bestsellers Make your next bake sale a profitable one with these irresistible recipes. More> Macaroni and Cheese Oodles of delicious macaroni and cheese recipes, from old fashioned classics to spiced-up versions. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement