About Marketing: Search Engine Marketing and What the Small Business Needs to Know

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing I'm going to get a little geeky on you today. I want to talk about search engine marketing. First, let me explain what search engine marketing is. Search engine marketing is using popular search engines such as Google, Bing and Yahoo! to market your products and services. Effective search engine marketing means that when a potential customer or client types in keywords matching what you offer they are greeted with your website. More and more customers are using search engines. We use search engine to price shop, to research and even to buy. Search Engine Marketing and What the Small Business Needs to Know Did you know that there are nearly 2 billion searches done each day. How many customers do you think are out there searching for your products or services? I'm sure it's at least a few. Do you really want to take the chance of missing out on gaining there business? I didn't think so. I know that when people talk about search engine marketing and optimization it can cause great confusion, so I want to share with you search engine marketing basics that you can start to implement. Can you really afford to ignore the "yellow pages" of today which are search engines? Learn the search engine marketing basics that every small business needs to know. I'll show you the foundational components that you need to be aware of to increase your chances in gaining search engine rank within results that are displayed to your potential customer... Read more Customer Service Tips Customer service is vital to business today.   When customers don't receive the service they desire or feel they are worthy of, they will take their business elsewhere and you won't... Read more See More About:  customer service  customer service tips  customer loyalty How Many Followers and Fans Do You Need? Isn't this the question we all ask ourselves when it comes to social media?  How many Facebook fans do I need?  How many Twitter followers will make a difference in... Read more Plan Your Marketing Strategy Having a marketing strategy can be the life or death of a business. If you aren't sure how to begin developing your marketing plan and strategy these resources will help you. Marketing Ads Small Business CRM Small Business Plan Small Business Tools Marketing Strategies Small Business Featured Articles Marketing Tools and Help Marketing Courses and Tutorials Small Business Marketing Marketing Your Business Online Social Media Marketing Marketing Your Brand   More from About.com Bake Sale Bestsellers Make your next bake sale a profitable one with these irresistible recipes. More> Real Recipes app Download our highly-rated app for free recipes and kitchen tools, for iPhone and iPod Touch. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement