INSTANT MBA: Your Team Needs To 'Embrace What The Brand Stands For'

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		Tech Entertainment Wall Street Markets Strategy Sports Lifestyle Politics Law International Video Latest Monday, June 4, 2012 Advertisement Today's advice comes from Craig Romanok, managing director of Cline Davis Mann Princeton, via his interview with Fast Company:  "The first step in getting the brand team aligned with the brand strategy or brand new idea is to make sure that they understand and really embrace what that brand stands for from a purpose perspective." It's imperative that your team is on board with the overall goal you've created for the brand. Without enthusiasm and belief in the brand, the results of your success will be subpar. People tend to work harder when they're mentally invested in the project.  "It's the understanding of the belief, why that brand exists, why that brand was developed, and why that brand is being marketed to the individuals in the consumer segment. Once they understand the purpose, the passion for that brand will start to exist and come alive and then they can embrace that brand. Want your business advice featured in Instant MBA? Submit your tips to tipoftheday@businessinsider.com. Be sure to include your name, your job title, and a photo of yourself in your email.  Please follow Careers on Twitter and Facebook. Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the Careers RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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