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Friday, August 17, 2012

There's Been A Big Drop In The Average Selling Price Of Tablets


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Friday, August 17, 2012
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There's Been A Big Drop In The Average Selling Price Of Tablets

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

The average selling price (ASP) of tablets keeps falling. The ASP fell 17 percent from 2010—when it was pretty much just the iPad—to 2011. Through the first six months of this year alone, the ASP has fallen another 17 percent.

The drop is driven partly by the introduction of $200 mini tablets like the Kindle Fire, but also a fall in price of the dominant large-screen devices. As we discussed earlier this week, the ASP of iPad's has fallen significantly from a year ago.



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