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Tuesday, April 9, 2013

How Ex-CEO Ron Johnson Made JCPenney Even Worse

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April 09, 2013

 
Home Tech/Media Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life
How Ex-CEO Ron Johnson Made JCPenney Even Worse How Ex-CEO Ron Johnson Made JCPenney Even Worse

He was there less than two years.

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Ron Johnson Was Guaranteed An Identical Payout If He Was Fired Or Left On His Own
Ron Johnson Was Guaranteed An Identical Payout If He Was Fired Or Left On His Own
The JCPenney CEO got a good deal either way.
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Why Pepsi Can Take 18 Months To Make A New Ad
Why Pepsi Can Take 18 Months To Make A New Ad
A new and sometimes slow agency structure.
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This Is The Christina Hendricks Ad For Johnnie Walker From The 'Mad Men' Premiere
This Is The Christina Hendricks Ad For Johnnie Walker From The 'Mad Men' Premiere
Drink up!
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Facebook's Weird New 'Home' Ad Triggers Wave Of Negative Reaction
"I'm in the ad business and have no idea what the hell the message is here."    Read »
LinkedIn Finished Renovating Its Empire State Building Offices And Gave Us A Tour
Fantastic views (but no King Kong).    Read »
KFC Hopes This Strange New Slogan Is The Next 'Where's The Beef'
David O. Russell directed the ads.    Read »
A D V E R T I S E M E N T


See Also
Businesses Are Losing The Right To Ask For Customer ZIP Codes
Businesses Are Losing The Right To Ask For Customer ZIP Codes
An invasion of personal privacy.
  Read »  
Don Draper's Fake Ads Are Terrible Compared To Real 1960s Ads
Don Draper's Fake Ads Are Terrible Compared To Real 1960s Ads
See who did it better.
  Read »  
eBay Is Now Sharing Its Customer Data With Marketers
eBay Is Now Sharing Its Customer Data With Marketers
Users' purchasing habits are being sold to ad targeters.
  Read »  
The 'Do Not Track Online' Act Might Come Back To Congress [THE BRIEF]
The 'Do Not Track Online' Act Might Come Back To Congress [THE BRIEF]
Also: How weather effects ad buys.
  Read »  


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