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Monday, June 17, 2013

About Marketing: Top 5 Best Practices When it Comes to Online Merchandising

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From Laura Lake, your Guide to Marketing
There has been lots of ecommerce talk lately. What can you do to increase your online conversion rate and in return increase your sales? A topic that seems to be top of mind and rightly so with retail ecommerce surpassing $50 billion in the first quarter of 2013. This was a 13% increase over last year according to a recent ComScore report.

Top 5 Best Practices When it Comes to Online Merchandising
The time has come we are turning to the internet more often to buy and spending more money when doing so. More consumers are spending more money online in the following industries:
  • Digital Content
  • Subscriptions
  • Apparel
  • Sports and Fitness
  • Consumer Electronics
  • Consumer Packaged Goods
Now, that I have you excited it's important to realize that it's not enough to have a great website design and a shopping cart, you have to know how to merchandise your products online... Read more

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The topic today isn't all about sunshine and flowers, I'm approaching a tough topic. How do you know whether it's time to revisit your marketing plan or close your... Read more

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Marketing. The process just sounds daunting. It can be overwhelming to those that have started a business or even just landed their first marketing gig. There is so much to... Read more

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This newsletter is written by:
Laura Lake
Marketing Guide
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