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| | | | | | The 5 Social Media Rules Every Entrepreneur Should Know Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
5 Social Media Rules Every Entrepreneur Should Know (Entrepreneur) - Produce quality content. Do not make less of an effort with online communications than offline. If anything, what you say on social media is more important, because you are speaking to a larger audience.
- Be open and engaging. Social media is a two-way conversation. Producing quality content is only half of the conversation. Listen to what your followers are saying about your brand. These are your customers (or potential customers), and they want to know that you are listening to their concerns.
- Focus on a specific niche. Social media has grown so large that people have congregated into small communities of people that share similar interests. As a startup business or brand, associate yourself with one of these communities and become leader of the pack.
- Use social media to build your business, and vice-versa. Business owners often view social media as a component of marketing or PR. However, social media is also a great way to build rapport as a leader in the space you are operating within.
- Embrace each social network's unique culture. Each social network attracts a different audience of users. Embrace the individuality of each service and play to its strengths. Read >
Beyond Pinterest: The Best Of The Social Commerce Business Models (BI Intelligence)
For any entrepreneurs interested in selling directly to consumers, our analysis of the social commerce space will be a valuable resource. Read > Facebook Could Be Launching Its Own Google Reader Replacement (Business Insider)
Google is shutting down its RSS reader on July 1, and it seems Facebook might fill the void, according to TechCrunch's sources. However, it's unclear whether a Facebook RSS reader will pull in stories from all over the Web, or just Facebook. Read > Google+ Notifications Now Sync Across Devices (SproutSocial)
Community and social media managers who split their time using Google+ on mobile and desktop devices can breathe a sigh a of relief now that Google+ notifications are synced across all devices. Read > India's Youth Prefer Communicating Via Social Media More Than Phones (Economic Times)
75% of India's youth prefer social media over phone calls to communicate, according to a TCS survey. Of those that do, 74% cited Facebook as their go-to social media network to communicate with friends and family, followed by SMS services. This signals the great opportunity that Facebook and other social media have in disrupting carriers' text business. Read > 
SMS Messages Achieve High Response Rate Across Industries (Dynmark)
Finance and travel industries achieve 57% and 54% of their SMS responses respectively in the first 15 minutes, according to a Dynmark study. Researchers attribute this to their messaging content being more operation in nature, as opposed to offer-based marketing from industries such as retail and entertainment, which receive less than 40% of their responses in the same time frame. Read > 
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